Ricardo André Marcos Rojas, Lead Video Technician, describes the company’s evolution, the impact of the Roland V-80HD, and the technical challenges this advanced device helped them overcome.

•  Ver Vision Producciones specializes in events, streaming, and corporate video production.
•  The Roland V-80HD is a key tool for their high-level audiovisual productions.
•  The V-80HD provided greater signal‑handling capacity, broad format compatibility, and faster operation for multicamera and streaming environments.

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Ver Vision Producciones is a Madrid-based company specializing in events, streaming, and corporate video production. Widely recognized in the Spanish audiovisual industry, the company carried out a hybrid live production, integrating two PTZ cameras connected to a Roland V-80HD switcher, showcasing the reliability, versatility, and performance of its Roland-based workflow.

During the production, the system captured the main program feed from the Roland V-80HD via USB-C, used for livestreaming on Webex. At the same time, another output from the Roland was sent to an external recorder, while an internal backup recording was made directly on the switcher. This hybrid workflow ensured smooth, stable, and professional operation, optimizing both recording and streaming, and confirming the Roland V-80HD as a key tool in high-level audiovisual productions.

We speak with Ricardo André Marcos Rojas, Lead Video Technician, to learn more about the company’s evolution, the impact of the V-80HD on its audiovisual services, and the specific technical challenges this advanced Roland device has helped overcome.

What are the main types of clients your company works with?

Our main clients are other audiovisual companies that rely on us for our expertise in multi-camera production, streaming, and content management for large screens. We also work directly with end customers, providing complete audiovisual solutions that cover sound, lighting, cameras, video, and livestreaming. In all cases, our goal is to deliver a solid technical service and flawless execution, adapting to every project and ensuring professional, reliable, high quality results.

How and when was Ver Vision Producciones founded, and how has it evolved into what it is today?

Ver Vision Producciones was born from a combination of experience and generational innovation. It was founded by Ricardo Marcos Lacasa “El Pana,” who brings more than 25 years of experience in the audiovisual industry, specializing in camera operation and streaming systems. His son, Ricardo André Marcos Rojas, joined with a more technological vision focused on audiovisual content management for large format screens and hybrid productions. This blend of tradition and innovation has allowed the company to evolve into a modern, agile business that combines technical excellence with contemporary vision.

Could you tell us about the project involving the acquisition of the Roland V-80HD and its impact on your audiovisual services?

We had already been working with Roland switchers, such as the V-800 and V-60HD, with excellent results. However, as our productions grew and our workflows became more complex, we needed a more powerful and versatile solution. The Roland V-80HD provided exactly that: greater signal handling capacity, broad format compatibility, and a faster, smoother operation for multicamera and streaming environments.

Since adopting it, we’ve achieved higher stability in live productions, more creative options in signal switching, and a more complete technical service for our clients.

How did Charmex assist you with the purchase of this Roland product?

The Roland V-80HD was purchased through Charmex, a leading audiovisual distributor. Throughout the process, we received personalized technical guidance from Ricardo Guardado, whose support helped us assess the available options and choose the configuration that best matched our production needs. Thanks to this, integration into our workflow was fast, efficient, and seamless.

What specific challenges in your activity does the V-80HD help you solve?

In many productions, we need to send different signals to multiple destinations—for example, one for local screens, another for recording, and another for livestreaming. The Roland V-80HD meets this requirement perfectly, enabling differentiated mixes and independent AUX outputs.

We also value its internal recording and USB C output, which frees up physical outputs and simplifies setup. Integrated audio management via XLR, SDI, and HDMI inputs streamlines the workflow and provides greater flexibility in every production.

Have you discovered any tips or special features of the V-80HD you’d like to share?

Yes. One particularly useful capability is assigning macros to buttons, which lets us automate tasks and tailor the control surface to each production. It’s also very practical to assign the knobs to the level of any audio input for precise, real time control. Additionally, the Bluetooth input helps integrate external devices quickly and easily.

What is coming up for Vision Producciones in the near future?

We will continue to strengthen our team and optimize our processes to maintain technical excellence and operational agility. Ongoing training in new technologies and the adoption of tools that enable coordination and automation will be key. We aim to remain a reference for hybrid production and professional streaming, supported by Roland solutions that ensure reliability, flexibility, and outstanding results.

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Spanish version | French version | English version